Is Hollywood Over?

[cigar joe]

http://www.vanityfair.com/news/2017/01/why-hollywood-as-we-know-it-is-already-over

[noodles_leone]

The thing is, many people are actually questioning the relevance of Netflix' infamous Big Data. They talk about it a lot, and I'm sure their "If you watched X you may like Y" algorithms are ok, but I still have to see how their process of greenlighting a show is different from, say, HBO.
Sure, House of Cards was an instant success, but any average studio executive would have predicted so by reading the pitch and the big names associated with the project. Nobody needs a computer for that. Orange is the New Black was more of a wild card, but it was helped by the freshness of the idea of Netflix producing content.
Afterward, the "Netflix Original" showsnever came close to that initial success...
- even the arguably much better ones than these two, like Fargo, Better Call Saul or BoJack Horseman
- even the ones supported by very strong franchises like the numerous Marvel ones, Scream, Shrek...
 What, wrong algorithm? Or just human incertitude?

Big Data, as of today, may be interesting for Netflix for the back-end of their catalog, but not for the real stuff that will attract new customers.

My point is that of course, the Silicon Valley is winning, but only for business model reasons (and because Hollywood gave up on innovation), prices and direct ways to bring content to the viewer. Big data and AI aren't gonna be important factors for at least another decade.

[drinkanddestroy]

Of  Course Hollywood as we know it is changing.

That's why I made this thread   http://www.fistful-of-leone.com/forums/index.php?topic=12716.0

[Novecento]

Big data and AI aren't gonna be important factors for at least another decade.

Outside of the hard sciences where I think I can understand its role, this big data thing really spells the end of art and culture for me. In creative fields, it's often the stuff that exists untested and uncategorized on the fringes that becomes the next great thing by exploding into public consciousness, but I guess there is no chance of that anymore...

Of  Course Hollywood as we know it is changing.

Somehow someone needs to make the average consumer care about the fact that watching a 70mm print of Nolan's upcoming "Dunkirk" at a quality theater is going to be a far better viewing experience than watching a digital copy at some multiplex. I don't think Don Draper would have minded big data telling him not to bother...

[Novecento]

Interesting op-ed here:

http://www.aljazeera.com/indepth/opinion/2017/03/work-art-age-crude-capitalism-170323131418503.html?

[drinkanddestroy]

Apple has hired two long-time Sony Pictures Television executives, to help it create original programming.

Reuters https://www.reuters.com/article/us-apple-television-idUSKBN1971PW

NY Times https://www.nytimes.com/2017/06/16/business/media/apple-tv-studio-executives-sony.html?_r=0