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| | |-+  Ecstasy of Gold used in David Fincher's "Fate" Nike Commercial
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Author Topic: Ecstasy of Gold used in David Fincher's "Fate" Nike Commercial  (Read 9172 times)
Whalestoe
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« on: October 12, 2008, 07:37:58 PM »

http://www.youtube.com/watch?v=jlXRengzZoc

Just saw this. Pretty cool if you love football and Ennio. David Fincher, too.

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Groggy
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« Reply #1 on: October 12, 2008, 08:49:41 PM »

Saw that last night on ESPN. Was going to point it out myself if no one else did. Afro

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« Reply #2 on: October 12, 2008, 09:12:26 PM »

Quite like Michael Mann's football commercial with Last of the Mohicans music.

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Whalestoe
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« Reply #3 on: October 12, 2008, 09:18:24 PM »

Quite like Michael Mann's football commercial with Last of the Mohicans music.

Link?

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« Reply #4 on: October 12, 2008, 09:41:03 PM »

 http://www.youtube.com/watch?v=GX_5tzwVz3I

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Whalestoe
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« Reply #5 on: October 12, 2008, 09:45:12 PM »


Hell yeah, that commercial rules! I didn't know Mann directed it.

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moviesceleton
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« Reply #6 on: October 13, 2008, 03:11:23 AM »

Both cool Afro I just wonder if Fincher's would have worked as well without that techno beat...

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« Reply #7 on: October 13, 2008, 06:30:20 AM »

I'm totally anti-commercialism. I would never do commercials where people hold the product by their head and tell you how great it is, I just wouldn't do that stuff. It's all inference ... The Levis commercials I did weren't really about jeans, the Nike commercials weren't about shoes. The 'Instant Karma' spot was some of the better stuff I got offered, and it was never about people going, "Buy this shoe, this shoe will change everything," because I think that's nonsense. Anybody looking outside themselves to make themselves whole is delusional and probably sick

 Roll Eyes Whatever you say, Fincher.

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« Reply #8 on: October 13, 2008, 06:54:19 AM »

I'm totally anti-commercialism. I would never do commercials where people hold the product by their head and tell you how great it is, I just wouldn't do that stuff. It's all inference ... The Levis commercials I did weren't really about jeans, the Nike commercials weren't about shoes. The 'Instant Karma' spot was some of the better stuff I got offered, and it was never about people going, "Buy this shoe, this shoe will change everything," because I think that's nonsense. Anybody looking outside themselves to make themselves whole is delusional and probably sick

 Roll Eyes Whatever you say, Fincher.
Well I think he's got a point there. I enjoy wellmade commercials. It's ironic that nowadays there are commercials that are better than most of movies. Besides, I think people have learnt to judge commercials better; they can't be suckered like lets say 40 years ago. I understand that this is an "image commercial" rather than a "product commercial", they are trying to say that Nike is cool. But I think because I can see that, I won't be that much effected by the commercial and can enjoy it for its visuals. Or then I'm just naive... 

And no doubt he got a shitload of money for it.

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« Reply #9 on: October 13, 2008, 07:40:29 AM »

In my mind, if you direct commercials, especially for a conglomerate such as Nike, you are in fact 100% pro-commercialism. Just because a commercial has fancy camera angles, trendy quick cuts and a stupid remix of a classic song doesn't mean it's any less idiotic than your typical dog food ad, well, to me anyway. A commercial is a commercial is a commercial.

The fact that Fincher has the audacity to think his pretentious, trendy ads hold more meaning than your typical 30 second spot makes my stomach turn. Every ad has the same purpose: to sell products - whether that be by Billy Dee Williams holding up Malt liquor or shots of planet earth from space accompanied by the music of John Lennon promoting a company's image. The goal is to sell products, that's why he's on the set. I hate when people rely on cheap justification because of their love of money. Just be honest, David, you wanted the 2 million bucks.

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Claudia, we need you to appear in LOST COMMAND. It's gonna revolutionize the war genre. What did you think of the script?
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« Reply #10 on: October 13, 2008, 08:06:29 AM »

It's not like Fincher has suddenly come up with a new, "artier" way to do CM. This is the way everybody does 'em nowadays. You couldn't even DO a "buy this product" approach, you'd look like you were trying to remake commercials from 30 years ago.

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« Reply #11 on: October 13, 2008, 03:18:20 PM »

This commercial's on ESPN as I'm typing this. Afro

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« Reply #12 on: October 13, 2008, 03:40:47 PM »

It's not like Fincher has suddenly come up with a new, "artier" way to do CM. This is the way everybody does 'em nowadays. You couldn't even DO a "buy this product" approach, you'd look like you were trying to remake commercials from 30 years ago.

bingo.

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Claudia, we need you to appear in LOST COMMAND. It's gonna revolutionize the war genre. What did you think of the script?
Whalestoe
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« Reply #13 on: October 13, 2008, 05:26:25 PM »

It's not like Fincher has suddenly come up with a new, "artier" way to do CM. This is the way everybody does 'em nowadays. You couldn't even DO a "buy this product" approach, you'd look like you were trying to remake commercials from 30 years ago.

HEAD ON! APPLY DIRECTLY TO YOUR FOREHEAD! HEAD ON! APPLY DIRECTLY TO YOUR FOREHEAD!

That's what the "buy this product" commercial approach reminds me off.

« Last Edit: October 13, 2008, 05:28:10 PM by Whalestoe » Logged
dave jenkins
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« Reply #14 on: October 13, 2008, 05:34:18 PM »

But of course, they know no one would stand for a straight presentation, so they're taking the piss out of it. Further proof that commercials moved on long ago. Glad Fincher finally noticed.

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