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Author Topic: Hulu and Beyond the Infinite  (Read 4668 times)
dave jenkins
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« on: November 19, 2008, 11:36:36 AM »

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YouTube to post full-length MGM films
New partnerships put YouTube in more direct competition with Hulu
By Jui Chakravorty Das and Yinka Adegoke
updated 10:22 a.m. ET, Mon., Nov. 10, 2008

NEW YORK - YouTube, the largest video-sharing website, will show full-length television shows and films from Metro-Goldwyn-Mayer's archives in its latest step to boost advertising revenue by adding professional programing, the company told Reuters on Sunday.

The site, owned by Google Inc, plans to make the announcement about the new partnership on Monday.

MGM Studios will kick off the partnership by posting episodes of its decade-old "American Gladiators" program to YouTube on one channel.

On another channel, MGM will post full-length action films like "Bulletproof Monk" and "The Magnificent Seven" and clips from popular movies like "Legally Blonde." These will be free to watch, with ads running alongside the video.

YouTube in October forged a similar partnership with CBS Corp to run full-length archived shows, including "Star Trek," "Young and the Restless" and "Beverly Hills 90210."

Many TV networks already run short clips on YouTube, which also offers millions of home videos uploaded by users.

But until now, YouTube videos were predominantly short clips of ten minutes or less. The company has been experimenting with full-length shows for some months with Time Warner Inc's HBO and CBS's Showtime cable networks.

The new partnerships put YouTube in more direct competition with Hulu, the online video site owned by News Corp and General Electric's NBC Universal.

Hulu features up-to-date full-length shows from News Corp's Fox networks, NBC and CBS. It also has a YouTube channel which features short-clip versions of its shows.

« Last Edit: September 16, 2009, 06:00:55 AM by dave jenkins » Logged


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« Reply #1 on: November 19, 2008, 02:28:40 PM »

The quality on youtube is dire though.
Surprised they didn't make a deal with Metacafe which has better looking videos.

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« Reply #2 on: November 20, 2008, 04:11:51 AM »

I'm interested IF
1) I don't have to watch them in 10-minute clips
2) the picture quality is good enough to stand watching in full screen.

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dave jenkins
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« Reply #3 on: September 16, 2009, 05:59:55 AM »

" . . . Hulu is the demon seed that will wipe out the network television business as we know it."
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113407

Not before time, I'd say.

« Last Edit: September 16, 2009, 06:01:42 AM by dave jenkins » Logged


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« Reply #4 on: September 16, 2009, 08:26:52 AM »

I have foreseen this.

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« Reply #5 on: September 16, 2009, 10:32:56 AM »

Interesting article, but nothing we have not been aware of for years now....

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« Reply #6 on: September 16, 2009, 01:36:13 PM »

Interesting article, but nothing we have not been aware of for years now....
True, but it's interesting to hear industry shills own up.

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« Reply #7 on: September 17, 2009, 08:00:49 AM »

True, but it's interesting to hear industry shills own up.

Yes... and the figures are interesting too.

We used the word "interesting" 3 times in 3 posts, therefore the article is really interesting.

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dave jenkins
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« Reply #8 on: September 17, 2009, 01:35:38 PM »

We used the word "interesting" 3 times in 3 posts, therefore the article is really interesting.
Now that's interesting.

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« Reply #9 on: September 17, 2009, 10:05:16 PM »

Fascinating. Wink

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dave jenkins
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« Reply #10 on: October 22, 2009, 10:37:52 PM »

Uh oh: http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/23941-Chase_Carey_Hulu_to_Charge_in_2010.php?nid=2228&source=title&rid=6454445

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« Reply #11 on: October 28, 2009, 08:16:45 PM »

This doesn't convince me: http://www.thebigmoney.com/articles/0s-1s-and-s/2009/10/26/filling-hulu-s-tip-jar

One thing the guy fails to recognize is that Hulu's content is different from, say, newspaper or magazine articles. Once you give an article away, you've lost a sale. Not so with video content. Having seen a video they've enjoyed, consumers will often want to see it again, and pay for the privilege. Things like improved image/sound and extras can go a long way toward making a follow-on purchase attractive. So just because you watch something on Hulu, it doesn't mean you won't buy the DVD--just the opposite could be the case.

That's the whole model with DVD anyway. People buy content they've already seen, for the sake of upgrading, and for convenience. That means Hulu does advertising in more than one way. It sells space to the people who put ads on the site, but the content itself is an advertisement for related products. Unless DVD sales are factored in--as well as increased viewership of currently running TV shows that Hulu in effect also advertises for--then you haven't thoroughly analyzed Hulu's business model. And if that model is working, then why mess with it?

Speaking personally, if they make me pay for Hulu I will stop using it. There are too many other things I can do with my entertainment dollars. If I have to spend cash on a film, then I want a DVD I can keep, something I can play whenever and as often as I want. I already buy a lot of DVDs and will continue to do so, but Hulu can influence my purchasing decisions. If they want to give up those opportunities to influence me then they are free to do so, but I think such a move would be foolish.

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« Reply #12 on: October 29, 2009, 08:06:04 AM »

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But what does that mean for us, the devoted users? Shouldn’t we have a vote? Without us watching all those ads, Hulu couldn’t have gotten strong enough to screw us over in the first place!

 Grin

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« Reply #13 on: June 23, 2013, 06:08:01 PM »

Hulu is up for sale: http://www.nytimes.com/2013/06/24/business/media/hulu-seeking-a-buyer-may-shift-course.html?pagewanted=all&_r=1&

According to the article, Hulu in 2012 had revenues of $695 million.

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