I remember reading an article during OUATIA’s production back in 1982 (the film was never out of the trades) the article was about how Gangster films were suddenly back in vogue in Hollywood, they cited four films in production at the time Scarface, The Cotton Club, Johnny Dangerous & OUATIA but it was America that was getting the most buzz. It was a big epic production and there was a lot of excitement and anticipation for the film due to the De Niro/Leone combo. De Niro was probably the most acclaimed actor in Hollywood at the time coming off the back of his Oscar for Raging Bull. Also this was being talked up as Leone’s big comeback film after more than a decade away from the screen - there was even a quote from Leone in the article stating that it would be two films, one opening Cannes & the other opening Venice. Thousands of actors (some big names) had auditioned just for the chance to work alongside De Niro and - Leone admirers like Scorsese, Spielberg & Lucas all made trips to Italy to see him at work. By 1983/84 however the film was starting to get some negative headlines and was looking like a troubled production – the film was now one (long) film and there was talk of the Ladd company making further cuts for its American release – the film hadn’t tested well (In the States) and they had lost money on another long film (The Right Stuff) the year before.When the film opened at Cannes (out of competition) the film dominated the festival, the film got great reviews “the best American film of the year (LA Times)” but at the premier Leone/De Niro were signalled out for criticism from women in the audience for the films scenes of violence and rape. De Niro refused to do any further publicity for the film after this.Despite the good reviews for the longer version – the Ladd Company did make cuts and released a shorter version stateside, the film flopped and was panned by critics. The irony was that the full uncut European version made money for its distributors around the world.
Arnon Milchan (the producer) was right he should have opened it at a few selected cinemas and started a word of mouth build up for the film - probably later on that year in time for award consideration.