Which is why it isn't a noir. I refuse to knuckle under to such obvious marketing b.s.
Noir don't have to have crime. Of the original American Films that the two French critics said reminded them of Film Noir from the 30s, when they hit Paris all at once after WWII was Lost Weekend, an addiction flick. If that were the case, they had to have crime In A Lonely Place and Sweet Smell Of Success and a few others wouldn't be wouldn't be Noir either. It's subjective, depending on your life's circumstances which films will tip noir and which ones wont. I tune to them as all movies from the dark side if they have the right style, story, and visual look they click/tune "noir" for me.
In a Lonely Place at least has the suspicion of a crime.
A couple of other Noir where no one dies are Pickup and The Set Up.
but one of the most basic elements of noir is that it is a crime drama.
It should read "one of the most common elements" of "American film" noir is that it's a crime drama, but not all, Lost Weekend one of the American Films recognized by critics Nino Frank and Jean Pierre Chartier in Paris after WWII was about addiction.
But addiction often leads to crime as it does in Lost Weekend: Ray Miland becomes a purse snatcher.
Is Biciyle Thieves a noir? There's a crime already in the title. And The Trial? There's no crime there. But there's a trial. Or maybe a sort of crime at the end.